Project Description

S'Good_Muffin_Logo“With 11 grams of protein, 8 superfoods, and infinite yummyness, these paleo, gluten-free morsels are your next favorite food. Breakfast, lunch, snack, or even dessert…Beyond the basics, your options are endless… add blueberries, chocolate chips, walnuts or another of your favorite flavors. This muffin mix is a canvas and you, our friends, are the artists. Or, if you are like most of us, you will be more than satisfied with the flavor complexity of the original cinnamon muffin mix itself. And regardless, you will enjoy one of the best parts of this easy, quick, yummy food at home: the house filling aroma of cinnamon goodness.” S’good Muffin asked me to advise them on how to grow the S’good muffin brand so more people can enjoy the goodness that is S’good Muffin.

Next Steps:

  • Analyze company financials and determine where we can improve the business
  • Develop a digital transformation that will leverage the financial results to improve the business and expand nationwide